If you are looking for a free SEO tool, you should be aware of the most important features that you should consider in such tool.
Basis features of a SEO tool
Scores for SEO audit: you should not rely on the beginner level software; you should get a SEO audit score for your website that will measure the health of you SEO page and the entire program. You have to make sure that the vendor and the platform you are using will provide correct score for you SEO audit.
International ability: “The tool should support international search engines even these which are not based in US. The tool has to be scalable,” says Mr. Aaron, who owns a New York SEO company. It is important to be transparent when it comes to how you plan, execute or track the website. This is where some tools may fall short such as in tracking, execution and centralized planning.
Talk to the client referrals: you should talk to the clients of the vendor since some tool may look as if they may be working well but they may end up breaking down in the real life. The custom dashboard ability may have robust configuration screen. You can avoid the platform that has multiple step process while setting up the dashboard. You can look for platform that can be configured easily by the use of dragging and dropping ability.
Beyond reporting: the SEO tool should offer the reporting solution and ability of auditing the pages while making the best recommendation which may have to be adequate. The report to get should include link analysis, competitive comparison, rank checking and page audits. If you focus on weekly reporting alone, it is not going to be enough.
Extra features to consider in a SEO tool
Execution of the SEO: ability you have to execute the SEO strategy include social, local and mobile website. This may be the most single or important features which you are going to need. You should have the platform that can help you in executing the complete cycle of SEO life. The social, local and mobile are now the most important part of any SEO life.
The tool should offer opportunity and vision ranking. You need to be aligned with the industry future. The forecasting has to include the feasibility about how difficulty or easy that you can achieve the ranking for the top terms. However, you have to know that generalizing the CTR may overstate the opportunity and it can present the best concept while it can be impractical in the reality.
You should also check if the tool can help you with the keyword discovery for mapping of the landing page. If you learn about competitive terms but you are not able to monitor or to track the social input or the mapping of the keywords, it is going to leave the page hanging. Other features to consider are analysis of the page level competition and tracking of the changes.